After selection of the right bean for roasting, the roaster will have to do several small batch roasts to determine what type of roast will best develop that bean for its maximum taste. The roast profile of each bean is determined by the moisture of the bean and quality of the bean. It is possible for the roaster to under roast the coffee or to over roast the particular coffee which ends up with a less desirable taste. A good roaster has developed his own roasting style over time in order to maximize the best roast for that particular coffee bean. Since roasting coffee since 1992 I have developed a style that makes our coffee uniquely different in taste for each bean roasted. That is the reason why thousands of our customers keep coming back year after year.
It is the responsibility of the roaster to select the right green bean to be roasted. Since there are hundreds of grades of coffee from each origin it is best for him to understand what price and quality that the company wants to represent. Some beans are smaller and under developed so they are cheaper and do not offer the full rich taste that a large and more developed bean may have to offer. Some beans are deformed or are just partial beans which will end up in a lower quality cup of coffee. The higher the quality of bean the better the cup of coffee will taste.